3 Mix 5000 / Krups / 2012

We are, since 2009, participating in the creation of new product codes for Krups. The purpose of this charter is to restore Krups to its core values: precision and perfection. The intuitive reading of the products, the balance between purity, ergonomics and functionalism aims at conveying the semi-professional and technical nature of the brand.

The 3 mix range, Krups iconic hand mixers of the last 50 years, are the first small household appliances of the brand to benefit from this new design charter. Those products are designed by the function and production constraints and are the expression of the redefining of old values into new ones. Everything is thought, rationalized, optimized, so that each “cc” of the product becomes the ambassador of Krups DNA.

Besides, the 3mix 5000 has won a prestigious Reddot Design Award for High Design Execution.


Project managers : Laurent Vermeglio et Guillaume Delvigne
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